Product Marketing

A successful go-to-market strategy includes product marketing which considers the following: product definition and value, unique selling points and market differentiators, target audience, and the sales enablement methodology. Christina’s background in graphic design and extensive knowledge of the hospitality and tech industries elevate her in the product marketing field and allow her to have a unique competitive edge.

Sales Enablement Assets: Pitch Decks | Proposals | One Sheets | Battlecards | Sales Collateral | Client Testimonials

Research & Development: Clients Interviews & Surveys | Competitive Analysis | Market & Industry Research | Client Advisory Boards | Road Map Insights | Win-Loss Data

1 | Define The Product & Value Proposition

Understand the business intimately by asking questions, conducting interviews, and learning the business’ “why us”. It’s challenging to articulate the value without a clear understanding of the business model and product definition.

2 | Go-to-Market Strategy

After taking time to thoroughly understand the business, products, objectives, and buyers, it’s important to create a thoughtful product marketing strategy that will achieve the business’ commercial goals and arm the sales team with the assets they need to succeed.

3 | Sales Enablement

Create evergreen assets that are multipurpose and multifunction. Steer clear of the ‘one-offs’ unless the purpose outweighs the lift. It’s important to partner with the sales team and key stakeholders to understand what assets would be most effective for each buyer persona.

One Sheet Example | Convene

This is an example of a one sheet that was created in collaboration with other designers at Convene. The goal of this piece was to summarize high-level information about the featured property and its unique selling points.

  • Hero Photo

  • Summary & Value Proposition

  • Key Metrics

  • Floorplan & Map

  • Room & Capacity Breakdown

*All work above mentioning ‘Convene’ was designed and developed while Christina Tomlinson was employed by Convene. All intellectual property rights belong to Convene.

“I have a deep appreciation for the human experience. I believe that a great product marketing strategy begins with understanding the people you are striving to solve a challenge for first. The second piece is about crafting the right solution and messaging that will resonate and create a unique experience.”
— Christina Tomlinson

*For Product Marketing portfolio examples, please reach out directly. Examples cannot be shared publicly due to NDAs or specific Terms & Conditions.